Schreiner MediPharm Adopted Secure, Tamper-evident NFC Labelling Solution
Schreiner MediPharm has maintained the quality of its customized labeling solutions through NFC integration. Schreiner’s NFC-enabled labeling solutions are secure, anti-tampered and anti-counterfeited. These anti-tampered solutions are specially designed for boxes, containers, injection pens and other drug delivery solutions.
Schreiner MediPharm is a copper-bottom group of Schreiner that delivers quality products and intelligent solutions across the globe. Schreiner MediPharm is famous for inventing, producing specialty labels and innovative solutions by adding modernized benefits for medical and pharma industries. These value-added solutions reduce the processing systems and amplify patient safety thoroughly.
The smart and secure NFC solution of Schreiner MediPharm offers product authentication that it has not been opened before sales. They deliver pharmaceutical solutions tailored to context-based patient messages. For example, before the opening of the product, users download applications in their smartphones to determine the expiry date, genuine ingredients, formation and formulation of the products present inside the box. The application also displays demo videos, treatment guides and instruction manual so that patients can easily take and use products.
The bottom line is that Schreiner knows how NFC-enabled smartphones and products are perfect for engaging patients throughout their treatment. ABI Research and Analytics Strategy published that the number of NFC-enabled smartphones has crossed over 2 billion, and the number will grow in the coming years.
Similarly, Google estimated that about 82% of consumers use a smartphone to get ideas, check trends, and to make decisions. These figures highlight that why Schreiner MediPharm is using NFC-enabled products to operate their pharmaceutical business. The NFC-enabled product brings the following benefits;
More Personal Experiences
people are now more familiar with the digital world and technology, they want to know about the ingredients list, dosage quantity, origin, etc. Schreiner uses NFC-enabled products to provide all these details to their customers. Products embedded with NFC tags offer a direct communication link to the cloud with sustain content-driven, customized messages, enabling the patients to connect with pharmacies on a personal level.
Last Mile Interactions
NFC technology supports last-mile interactions. When a product leaves the store, it carries promotional services, user devices, daily care routines, pop-up notifications, loyalty programs, access to online communities with it. A patient can access each of these services by tapping a smartphone.
Brand Protection
Unsurprisingly, brand protection is a major issue these days, especially for pharmaceutical companies. Schreiner has tagged each product with NFC comprising of a unique ID. The unique ID revolves around cryptographic cores, authentication features, and digital signal signatures, enabling the owners to protect their brand revenues and reputation from forgers. Additionally, patients can now identify the originality of medicines through anti-tampering features.
Marketing Statistics
Products embedded with NFC functionality permit the brand owners to deeply analyze customer behaviors and choices. While having more knowledge about customer preferences, owners can change their existing strategies to meet their expectations.
Accessories
NXP Semiconductors reports that NFC-tagged refills use in medicines, syrups, personal-care devices are data configuration accessories. They inform the owners about the medicine quality if it has been handled inaccurately or damaged before the purchasing process. These smart refills also maintain the quality of pills within the recommended period. With these accessories, only limited customer support is required as the patient can directly determine expiration time through smart applications.