Tamper-evident NFC tags permit the brand owners to boost customer experience by creating more meaningful connections with their customers. Both tamper-evident NFC tags and intelligent IRC (Instantly Redeemable Coupon) labels are exploited within the store to interact with clients before and after the purchase of products.
Success Story of Kraft Heinz
The success story of RFID intelligent packaging can be determined by Kraft Heinz, which is the Global brand of U.S. food company. The company finds challenges to bring a persuasive contextual experience at the retailing store for driving a customers’ purchase decision.
However, TPG Rewards has solved this challenge for Kraft Heinz by using tamper-evident NFC tags and intelligent IRC labels in promotional campaigns. After this initiative, the company enhances customer interaction as it not only plays an essential role in purchasing the product but also becomes user-friendly once the customer opened it.
Protecting the Integrity of Products
In addition to Kraft Heinz, most of the other retailing companies have been adopting a similar approach to guard the integrity of their items. Implementation of tamper-evident NFC tags in the retailing store determines the availability of products for sale.
A miniature conductive loop is present in the NTAG 213 Tag Tamper and used to display the open/close status. If the loop is closed, it shows that the product’s package is sealed, whereas the open-loop indicates that the package has been cracked previously. NFC tags are used to check the open/close status of loops.
The whole process is lucrative, convenient, safe to use, and it ensures that all the food items, medicines, beverages are protected. Consequently, tamper-evident NFC tags bring integrity for food supply chain, retailing industry and pharmacy stores.
What’s so Great About Intelligent Packaging?
The idea to protect the integrity of food items is further enhanced by Kraft Heinz as tamper-evident NFC tags directly interact with customers instead of just giving open/close status.
Boosting Pre-sale and Post-sale Experiences
Their promotional campaigns involve customer constantly by sending versatile and contextual recipes on their phones before buying the product. Once the customer purchased the product, the NFC tag retains their interest at home as well. When customers open up the product, they get a voucher of $50 Walmart gift card on their phone to play the games. Sometimes, customers receive winning title and sometimes not, but NTAG 213 TagTamper offer ‘‘try again’’ option in a later case wherein they play games by clicking on another delicious recipe link. That’s how pre-sale and post-sale provide new experiences to customers.
Secure Authentication and Encryption
NTAG 213 TagTamper is maintained by NTAG Secure Services through which brand owners can maintain, control and monitor the integrity of the products in the cloud platform. These secure services allow the product to exchange the data in a real-time environment and address web presence. All of these operations are managed by TPG Rewards, promotional campaign partner of NXP. NTAG Authenticator and Redirector Service is used by TPG Rewards for Kraft Heinz to verify the integrity of their products and are monitored by NXP in the cloud.
Enhancing Customer Experiences
The importance of product increases when the packaging is more appealing, Kraft Heinz exploits this concept to create a direct, one-to-one communication path with customers before, within and after the purchase of food items through intelligent packaging.
According to the sector of Fast-Moving Consumer Good (FMCG), intelligent packaging is now the new media channel for protecting products against counterfeit and diversion.
NFC tags and chips offer different ways to brand owners and retailers to become more competitive and efficient by delivering captivating customer experiences. Nowadays, customers are more concerned about the product’s reviews, recommendations, previous experiences and its comparison with other shoppers. They do this by checking their Android and smartphones. Another useful advantage of NFC tag/label is, brand owners can get deeper insights and preferences about shopped products for establishing long-lasting relationships with customers.
