we have described the comparison between NFC and RFID technology and proved that NFC is the most enhanced version of RFID. The potential of NFC chips is hard to imagine as they have been revolutionizing every sector from the past few years, including your favorite beauty brand. By placing an NFC label on each beauty box products, beauty brand can deliver a smart, and digital display for each product as done by VIVACY. It is a French manufacturer and specializes in developing, producing and distributing injectable hyaluronic acid-based medical devices for Aesthetic and Anti-aging medicine.
In these days, almost every person has a smartphone embedded with NFC technology, and they use portable gadgets like gurus. The era in which every one-third person is aware of technology and digital expertise brings more challenging situations for owners to sustain customer satisfaction. However, NFC chips ease the whole process as it permits the owners of familiar products such as beauty, cosmetics, perfumes, and makeups to strive more engaging experiences for their products.
Advantages of NFC for Beauty Brands
Although offering enhanced experiences is considered as one of the top priorities of beauty owners, NFC delivers more than this. NFC tags are small in size, flexible, cost-effective and can be attached with products easily. The ability of NFC tags to embed with any product and package encourages the beauty occupants to make their products smarter, intelligent and interactive.
Consider a situation when you want to purchase a beauty product, but you are not sure about it, NFC tags facilitate you to connect with friends, families and colleagues instantly. In addition to real-time connectivity, you can try products virtually just by standing in front of the mirror without actually trying the products on your face. Imagine trying different shades of lipsticks, eyeliner, beauty base as per your skin tone that saves time and improves personalization. Henceforth, brand owners can build ever-lasting customer relationships by integrating with NFC chips in their products.
Similarly, transparency and accountability are also essential, especially when it is a matter of beauty products. Everyone wants to know the integrity and originality of the products they’re going to buy. Customers want to know whether the product contains real or fake ingredients; this can be achieved through NFC tags and chips. With NFC equipped technology, customers can check the originality of beauty products, receive automatic recycling, training tips and disposal guide on their smartphones.
Case Study of VIVACY
There are many case studies of world-class beauty products and brands that depend on NFC solutions; for instance, VIVACY places an NFC label on each product to deliver protected and original products across the world. In 2017, VIVACY launched an RFID-based traceable system to verify the authenticity of their purchased products (STYLAGE® and DESIRIAL®). Customers can scan products through a smartphone or install MY VIVACY app from Apple and Android stores to read individual chips through NFC readers. These RFID or NFC chips contain a unique ID required to assure safety and protection against forged and faked items.
Complete Life Cycle
The solutions of NXP Semiconductors create a complete life cycle to offer benefits before, within and after the purchase of products. It has a variety of tag class solutions ranging from an ultra-low-cost tag (NTAG 210μ), to authenticate product integrity (NTAG 213 TagTamper) and to adapt esteemed security (NTAG 424 DNA).
NXP also helps the owners to adopt NFC platform easily and rapidly by supporting Secure NFC Services such as NTAG 2GO Cloud Services. End-to-end security, fast deployment and supporting Easy Configuration & Trust are the fruitful advantages of these services.
