Traceability gains a different dimension today, as almost every consumer after Covid-19 is a bit paranoid. This smart packaging as well as connected packaging, which used to be accustomed to only cool and giant company approaches, is now transforming from the delivery of clothes of e-commerce companies to a service that food delivery services routinely offer to keep their business alive. Customers are more than demanding, they are getting used to smart packaging and smart tag usage, and they dismiss brands that do not provide this trust, perhaps a little shame.
In this article, we will look at the reasons for its application in the food and pharma sectors.
Food Industry
Smart Packaging is a system for tracking goods, throughout shipment and storage, as well as their quality and freshness concerning packaged foods. Smart packaging systems are introduced with Oxygen Indicators and Consumer or Logistics Based Temperature-Time Tags. Temperature-Time Tags monitor temperature fluctuations in the operations of food distribution and storage. On the other hand, Freshness Labels offer information on food safety by detecting bacterial activity and gas forming in the packaging of perishable goods covered with numerous packaging techniques.
Failure to apply the standards of HACCP and food hygiene in the food supply, from manufacturing to delivery to the consumer causes the physical, chemical, and sensory composition of the material to deteriorate. For this purpose, controlling the temperature of the area where the product is stored is the most reliable way to show the consistency and reliability of the food during delivery and to preserve its shelf life. In tracking this method, the use of recently created cold chain labeling has become very widespread in the world. In this manner, the storage conditions of the food with tags can be traced. In this case, it is possible to ensure customers with safer food as well as provide reliable sources of food.
Pharma Industry
In the global pharmaceutical industry, the growing need for product traceability is the current development as it faces the increasing problem of prescription counterfeiting and imitation. Drug counterfeiting has endured for decades, and because of the proliferation of online sales, an inadequate supply chain, and failure to apply regulations in the global pharmaceutical industry, the situation has escalated.
In smart packaging systems, the label traceability feature is likely to be introduced, which assists in product serialization through the supply chain of pharmaceuticals. Extensive drug serialization solutions such as RFID and 2D barcodes are required to implement smart packaging. It is anticipated that this trend would have a positive effect on the overall performance of the market.
There is no question that today’s conscientious customers will also choose to purchase goods from producers who proudly share quality and safety with them, packed with these Smart Tags. For consumer-oriented suppliers, Smart Label apps offer services well above their counterparts. The safest and most straightforward way to improve and preserve the prestige of the brand by delivering healthy and nutritious food to the customer, and to become the brand chosen by the consumer, can be package food products using Smart Tags.
