NFC technology is not just limited to mobile payments anymore. The ability of NFC-enabled devices to transfer information for over 4cm brings ease for every domain across the world. NFC technology provides benefits in the long run due to which it gains massive attention and success among whiskey producers, for example, Kilchoman Distillery is famous for producing single malt Scotch Whiskey, co-operated with NFC marketing provider, Thinfilm, to embed NFC tag around the neck of bottles.
Kilchoman Distillery, founded in 2015, is an independent distillery farm on Islay. Kilchoman distillery is famous for keeping the heritage and tradition of Inner Hebrides by producing Scottish single malt whiskey.
Although Kilchoman Distillery was the only single farm that offers single malt whiskey, it faced hard competition from other Scottish whiskeys after its launch. One of the primary reasons for their downfall was using traditional whiskey bottle labels.
In 2017, Kilchoman Distillery discarded the usage of traditional whiskey labels and embraced with Thinfilm’s Technology to use interactive NFC stickers for the Scottish Whiskey bottle. The use of NFC-enabled interactive stickers allows the customers to explore bottle information, Kilchoman Distillery promotion, brand advancement and details with smartphones.
Just after the deployment of NFC-enabled interactive tags, Kilchoman Distillery experienced 6.5% customer engagement rate, which overcomes the traditional digital marketing channels such as social media platforms, email, searches and displays, revealed by post-campaign analysis. Some other additional advantages were also unveiled by post-campaign analysis:
- Kilchoman Distillery observed tapping activity of consumers from the 13 countries of Europe
- Engagement rate of iOS users reached up to 22% in a customized Kilchoman-branded application
- Improved geographic prominence into the distillery’s distribution chain
- Seven-week average ‘‘ship to shelf’’ time
In the official blog of Kilchoman Distillery News, Kilchoman announced the integration of NFC labels on all the Machir Bay and Sanaig bottles in the winter season of 2018. These NFC labels enable the customers to automatically open the product-specific portals on tapping the smartphones at the back of the bottle. These product-specific portals are the encyclopaedia of Kilchoman Distillery news, media, videos along with a few posh portals.
Another exciting feature of tapping the NFC labels on mobile phones is the chance to win ‘‘A cask of Kilchoman’’. Just to tap one of the new NFC-enabled bottles present on the shelves across the world to get an entry card for competition within the portal, and you’re ready to win your very own cask of Kilchoman.
The working of NFC technology for Kilchoman Distillery depends on your smartphone. You need to download ‘Discover Kilchoman’ app if you’re carrying iPhone 7, 8 or X. On the other side, if you’ve got an Android or higher version of iPhone such as XS, XS Max and XR, then unlock your portable device and tap it on the back of the bottle but make sure that NFC feature is turned on. So, that’s how NFC work for Kilchoman Distillery — simple, easy and flexible way to interact with customers.
Our case studies show how NFC technology is helping brands solve challenges in authentication, traceability, and product protection. If you want to learn how these technologies are implemented in premium packaging, explore our detailed guide:
→ A Practical Guide to NXP NTAG® 424 DNA TagTamper Wine Bottle Labels
Discover how BrandGuard™ Tamper-Evident NFC Labels combine advanced NFC security with tamper detection to protect valuable products and build stronger customer trust.
Explore More NFC Smart Packaging Cases for Wine & Spirits Brands:
→ Jameson Connects: Deployment of NFC-enabled Connected Bottles in Ireland
→ RFID for Brand Protection: Duclot Export, France Example
→ Connected Smart Bottles: Diageo Uses NFC Technology for Johnnie Walker Blue Whiskey
For more RFID and NFC smart packaging case studies, please visit rfidlabel.com.
Recommended Product
BrandGuard™ Tamper-Evident NFC Labels NXP NTAG® 424 DNA TT
The NXP NTAG® 424 DNA TT NFC Label is a high-security, tamper-evident smart label designed for product authentication, anti-counterfeiting, and secure user engagement. Powered by the advanced NTAG® 424 DNA TT chip, it ensures encrypted, dynamic authentication and tamper detection.
Note: Labels are supplied in factory-default condition, with no data pre-encoded. For pre-encoding to enable immediate verification, please contact us for pricing.
